92300 books collected over 5 days Thomas Chandy, CEO, Save the Children, said, “This is a great initiative that Aviva has undertaken which will translate into hundreds of children from the most marginalized communities having a chance at education. Providing education to the poorest child from the poorest community is the best way of ensuring that the child has access to life opportunities that she otherwise may not have. People have been calling us every day, publishers, institutions, individuals, offering to give us books. Aviva has indeed triggered a truly noble humanitarian initiative.”
The five day donation drive starting November 11 was activated across Delhi and NCR region through drop boxes placed at schools, corporate and residential apartments. Children from 300 schools actively donated their old text books, note books towards the cause. Many individuals have also come forward and donated books for the underprivileged children. Scholastic Publishing House has also come forward in support of the cause by donating 10,000 books towards this initiative.
The ‘Aviva Great Wall of Education’ marks another step by Aviva, towards helping underprivileged children into education. Aviva Life Insurance has partnered with CRY’ (Child Rights and You) and ‘Save the Children’ to facilitate education (including other related factors that could prevent a child from attending school) for over 50,000 children by 2012 under the Street to School initiative. In the first year, Aviva will be reaching out to 20,000 children across 9 projects in 5 states.
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